Saudi’s changing landscape
  • 1st May 2025

Saudi Arabia’s pursuit of Vision 2030 has completely transformed the entertainment offering in the country, believes Electrocoin. Saudi Arabia will “almost certainly” hit its targets for opening up the entertainment industry to its population, 14 years after its project began, says John Stergides of UK-based distributor Electrocoin. Few have Stergides’ long experience in the amusement…

DEAL 2025 Expo Middle East Special Enduring Appeal
  • 26th March 2025

The ever-present John Stergides and his company continue to back the Middle East shows, after around 30 years of consistent appearances at the DEAL exhibition. This year, on the cusp of the 2025 edition of the Dubai expo, the veteran distributor is talking up the current range of products in the company’s portfolio, many of…