John A Stergides of Electrocoin talks about the modern teenager's amusement preferences
Sales and Marketing Manager at Electrocoin, John A Stergides tells Thomas Dodd at Intergame that “The teenage market is among the most challenging markets for operators to engage."
"They want experiences that they can share with their friends, so creating a positive social atmosphere is essential if it is to become somewhere they choose to spend their time."
“Operators also have the challenge of competing with video game consoles, mobile phones and other in−home entertainment systems that continue to evolve. Teenagers also become fed up more quickly than other age groups, so being able to find new ways to keep their focus within the arcade or entertainment centre is a must.
“Typically, the venues that succeed in appealing to the teenage audience are often home to a wide range of amusement games, such as basketball shooters, air hockey tables and dance machines. The benefit of this, for operators, is that they are all games that appeal to adults as well, because they are highly social games.
“For us at Electrocoin, I’d say that Dance Dance Revolution Universal and Football Champ are among our most popular games with this audience. The skill element of these machines, combined with the strong competition elements make them a big hit with teenage guests.”